Dalam dunia bisnis, istilah networking sudah tidak asing lagi di telinga kita. Networking adalah kegiatan membangun relasi dan hubungan baik dengan banyak pihak, untuk membuka peluang bisnis dan kerjasama yang saling menguntungkan.
Di abad 21 ini, networking sudah dianggap kewajiban jika kita ingin bisnis sukses. Hal ini tidak lain karena salah satu elemen penting pengembangan bisnis di era digital ini adalah kolaborasi. Dan kolaborasi harus dimulai dengan networking yang baik.
Tapi kamu sadar gak sih kalau selama ini kita udah sering diajarkan melakukan networking melalui kearifan lokal Indonesia?
Indonesia terkenal dengan keramah-tamahan masyarakatnya. Ketika kecil kamu pasti sering diajarkan oleh orang tua kamu untuk menyapa orang yang kamu temui di jalan, bersilaturahmi ke rumah tetangga dan saudara, serta menghadiri undangan dari kawan dan kerabat yang mengadakan hajatan. Nah, semua kegiatan yang lekat dengan budaya Indonesia itu, kalau kita renungkan lebih dalam, sebenarnya merupakan kegiatan networking. Iya gak sih?
Dengan menyapa orang yang kita temui di jalan, kita secara tidak langsung melakukan maintaining relationship dengannya. Kita membuat diri kita mudah diingat oleh orang yang kita sapa. Sehingga di masa depan, kita akan lebih mudah menjalin kerjasama dengan orang tersebut untuk berbabagai tujuan. Termasuk di dalamnya, kerjasama bisnis.
Bersilaturahmi ke rumah tetangga atau kerabat juga bisa membuka berbagai peluang di masa depan. Dengan bersambang ke kediamannya, kita bisa mengetahui apa minat atau keahlian yang dimiliki tetangga atau kerabat kita tersebut, yang bisa jadi berhubungan dengan bisnis yang sedang kita rintis. Bahkan bisa jadi, dia menjual produk yang merupakan bahan baku produk kita, sehingga kita bisa mengajaknya menjadi supplier.
Terakhir, di acara hajatan biasanya banyak orang dari berbagai latar belakang akan berkumpul. Di sana kesempatan yang sangat bagus untuk menggali informasi peluang bisnis. Kita bisa bertemu, berkenalan, dan mengobrol dengan orang-orang yang lebih dulu menjalankan bisnis. Dari obrolan tersebut kita mungkin bisa mendapatkan insight dan inspirasi bisnis.
Demikian beberapa cara networking yang terkandung dalam budaya ramah-tamah orang Indonesia. Dalam melakukan networking, tentu alangkah baiknya niat kita adalah membangun hubungan baik dengan siapa saja, tanpa pilih-pilih. Jangan hanya bersikap ramah kepada orang-orang tertentu karena ‘ada maunya’, sedangkan menyepelekan orang-orang yang dianggap tidak membawa keuntungan pada kita. Seyogianya kita menjalin hubungan baik dengan semua orang, karena kita tidak pernah tahu dari mana datangnya rejeki kita.
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